Personal Experience: This area is one of my favorite places in San Diego county to visit. The drive through Valley Center is breathtakingly beautiful and once you arrive, you are welcomed with a lavender field (which is open for public visiting), fruit trees, farm animals and extremely friendly owners. They recently opened two deli's called the Yellow Deli. One is in Vista and the other is right at the entrance to their land. All of the food is grown by them, and boy is it fresh and delicious!
The people here are said to be part of a cult and part of what I like to do is humanize them a little. Some of the other rumored cults in San Diego are at Unarius in El Cajon, Questhaven Retreat and Harmony Grove Spiritualist Center in Escondido and Lemurian Fellowship in Ramona. I get very peaceful vibes when I visit Morning Star Ranch and their deli's. I know the are rumors about other branches of their and child beatings but I have not heard any from the one we have here in Valley Center.